Write like nobody is reading

Be careful. Don't write that. Somebody might read it.

But what if no one did?

Would it matter?

Every writer wants to be read.

It seems pointless to spend hours filling a blank page with words for no one to read them.

But someone always does. The words always get read.

They're read by you.

In your head. With your voice.

They're a reflection of the story we tell ourselves every day. Whether we're feeling good, or feeling bad. Whether you're excited or scared for what's to come.

When you write like nobody is reading, you can be honest with yourself. The truth reveals itself.

What you'll find is when the truth comes out, others like to read it too. Letting it out is hard to do. And that's why we're all seeking it.

Some won't like your story. That's okay. It gives you a chance to consider their arguments and make yours stronger. Or change them all together.

And if you don't like your story, you can always change it. After all, you're the one writing it.

Same direction, new ground

We started a website. Airbnb for gyms.

We wanted to workout together but none of us were members of the same place.

'Surely technology could solve this,' we thought.

It was exciting. We were going to build a solution for ourselves.

Walking around visiting gyms was fun.

'How does your current sign up system work?'

'They fill out this form and then we enter it into the database.'

'How do you enter it?'

'I type it up and my manager checks it later.'


The site was up. It had gyms on there. But only as listings.

We hit a roadblock. Gyms like having control of their memberships. Most of the revenue comes from people not showing up. You know that weekly payment coming out of your account you've forgotten about? That.

The excitement fizzled out. I even stopped using the gym, all I needed was the ground and a pull-up bar. Movement and being around friends were the underlying passions, not a poor sign up process.

The idea is still there but the execution came to a halt.

Then I found a new path. I'm still on it. Still health, still technology. But with a different ground underfoot.

Let's see where it goes.


Make Time Your Friend

Faster. Faster. Faster. But what for?

You can't control the time.

Wanting to reach the goal without the journey is the root of your unhappiness.

It's your mind's way of reminding you what matters.

You can board a metal tube and travel anywhere in an instant. The journey and the destination get mashed into one.

Try to breathe. Really try. You'll you mess it up. You've been breathing all your life by letting it happen.

Time is still a new concept for us.

But it's not going away.

Working against it is a losing battle.

It's much easier to work with a friend than an enemy.

What’s the alternative?

The work you’re supposed to be doing. 

The roadblock you’ve got ahead of you. 

That thing you signed up for. 

The journey you’re on. 

When it gets hard, there’s always an alternative. The short cut. The easy option. No option at all. 

It may be right to take the alternative. But it may not be. 

Too many short cuts and you end up taking the long cut. 

Avoiding the hard thing now means facing it later.  And, there’s no shortage of hard things.

Sometimes the most helpful alternative is to forget there is one.

You’re always allowed to dance

“What are you listening to?” I asked. 

”Hah sorry.” she said. 

“I see you dancing, it looks groovy.” 

”Sorry I’m always dancing.”

”Don’t be sorry, I’m loving it. What music is it?” 


”Definitely groovy. Don’t be sorry for dancing.” 

If you’re feeling the music, dance.