You don’t have to read the whole book

Take the knowledge you need. Use it. Share it. And move on to the next.

Many books would be great blog posts but instead got dragged out into a whole book. They probably started out that way. Then someone came along and said, ‘Hey we should turn these 1200 words into 60000 and sell it for more.’

I grew up with the internet so my attention span is fleeting.

I’ve got about 3-4 hours a day of deep work time. No where near enough to read all the books I want and work on the things I want to.

This morning, I’m reading The Unpublished David Ogilvy. Its brevity makes it a page turner.

And if you’re a writer, remember, less but better. This is more so a note to self. Kick my ass if I don’t.

 Excerpt from The Unpublished David Ogilvy.  

Excerpt from The Unpublished David Ogilvy.