Someone came up to me today and said they wanted to get healthier.
‘I’ve got a pack with my friend to sign up to the police force,’ he said, ‘and we’ve both let ourselves go a bit.’
‘And you look like the type of guy who knows what he’s doing, and I’ve decided it’s time to do something.’
‘Yeah, of course, I can help,’ I said, ‘ask me anything.’
What he did takes guts.
It’s hard to look at the world and say, ‘I’m going to make a change.’
It’s sometimes even harder to look at yourself and do the same thing.
Changing your mind is free but that doesn’t mean it isn’t hard.
On another note, these kind of situations are why I stay fit.
My body is my product. It’s skin in the game. If I’m going to write, talk about and spread the message of being healthy, I have to first be healthy myself.
You are what you repeatedly do. That’s your personal brand.
The same principle applies. If your personal brand is what you repeatedly do, you can change it like your mind. It’ll be free but no one said it’ll be easy.