Being specific is brave

Specific: ‘I’m going to lose 10kg by March 15.’

Or

General: ‘I’m going to lose weight.’

Which is easier to make excuses about?

Being specific means you’re outlining the criteria for you to fail in advance.

Being general encourages you to aim for the middle.

General is fine if you want to be near the middle.

But if not, you better have the courage to be specific.

When you’re specific about what it is you want to do, you’ll meet two kinds of people: those who get it and those who don’t.

Don’t worry about those who don’t. Your work isn’t for them.