Overdoing it vs. under doing it

How much do you need to say?

‘Enough to get the message across.’ That’s the easy answer. But it’s not useful.

Sometimes it’ll take 11-pages of copy to convince someone to buy your product.

Other times you’ll only need 1.

It’s unlikely you’re doing too much.

If the change you want to see in the world isn’t happening, perhaps you’re not doing enough.

How do you know?

Because you don’t know the threshold of doing too much until it’s overdone.

But you already know the results of not doing enough. They’re easy to predict.

Better to risk overdoing it than under doing it.