Why did you do that?

When we don’t know why we do something, we make something up.

There's a good reason and a real reason for everything.

My good reason for going to the biology classes I was failing at university was to learn things to help with my degree.

My real reason for going to class was to see girls. Mostly one girl.

The class didn't really matter. As long as I got to see her.

Think about it. When the last time someone asked you why you're doing something or why you did something, what answer did you give?

Was it the real reason or the good reason?

You don't have to share your real reason publicly. But it's important to think about.


Because if you want to make real change happen, you have to appeal to people's real reason for doing things.

You could build something for the good reason and no one would be interested.

This kind of design thinking is hard but worth it.

Why do people spend $2000 on an iPhone when a $200 phone does 90% of the job?

The good reason is their old iPhone was getting slow.

The real reason is having the latest iPhone sends a message to others. 'Hey, I'm one of those people who can afford the latest iPhone and I keep up with the trends.'

It becomes a status game.

And the thing is, if you were to question most people about these kinds of things, they wouldn't know why they're doing it.


When we don’t know why we do something, we make something up.

The next time you're ask why you do something, think about why you said what you did. Was it a good reason? Or the real reason?