You could spend all day trying to think of a reason. All week. All month. All year.

You hear it all the time. Find your reason. Find your why.

I’ve said it before. I’ve said find your why. Once you find it, you’ll remember why you started.

But sometimes you don’t have one. Especially right at the start. Especially when you’re doing something new. Especially when you’re taking a risk.

Searching for a why in the beginning will use up energy. Energy you could put towards creativity, towards making something.

In the beginning, because is enough.

Why are you doing that?


A reason can come later. It’ll change as you go anyway.