The teacher would hand out the sheet with the boxes on it. Each box had words in it which were supposed to specify how you got a certain mark. The words were all the same with one or two changed in each box.
‘The student shows sound understanding of the topic.’ That was worth a C. Sound was the mid-tier. Not good. Sound.
‘The student shows great understanding of the topic.’ B.
‘The student shows exceptional understanding of the topic.’ This was the money. Enough of these boxes and you got an A.
I never got why exceptional was the word for an A. I thought it meant something like accepted. ‘Your work is accepted, here’s an A.’
When doing assignments I never paid attention to the criteria sheet. It was always overflowing with words. So many it lost its meaning.
All I wanted to know was what I had to do. What I had to hand in to not get in trouble so I could get back to gaming.
All my assignments looked great. I made sure of that. I had a thing for good looking documents. I’d finish a physics assignment and hand it in. A+ for aesthetics, B for content.
University was the same. More criteria sheets. More lack of reading. More reading the task sheet 6 times and asking myself, ‘What do I actually need to do?’
Then came creating online. No criteria sheets. Anything goes.
My first blog post was crap [TK — link]. Crap but honest. I tried to get my girlfriend to read it. She was good with words. Since then, I’ve probably had 6 great, 277 sound and 3 exceptional posts.
There are no criteria sheets on the internet. So it can hard to start making anything. ‘What do I actually need/want to do?’ Notice the addition of want.
There may be plenty of things you want to do. Too many. So it’s unlikely you’re stuck with a lack of ideas. Instead, a lack of direction.
The universal criteria.
You already know this one.
People like things which are of high quality.
Things that teach them something. Things that entertain them. Things which suit the story they repeatedly tell themselves every day. Things that work.
If you’re a maker and looking for a guide or some criteria to adhere to, make it quality.
Everything else is up for debate.