When you have an idea, a burning idea, it won’t remain burning for long.
Act on it immediately. The sooner the better. All flames eventually extinguish.
If you can’t act on it straight away, write it down. Put it on your whiteboard. Set a reminder in your phone about it.
If the flame hangs around after a day, it’s a good idea, if it hangs around after a month, it’s a great idea.
How many great ideas have you let go because you didn’t act?