Iterate and deliver

That’s all you have to remember.

When you first begin and when you keep going.

If you can pull those two off, you’ll be in a good place.

Whether it be making videos, writing articles, building projects, providing a service, pay attention to these two words.

That’s what I’m reminding myself.

My ability to stay in business depends on it.

Yours does too.

My latest video documents my second week running an online business. I also talk about lifetime value. One of the most important yet underestimated business metrics.