I'm currently progressing through Seth Godin's Freelancer Course on Udemy. I will be publicly posting all of my answers to the questions in this post.
Exercise 1 - Who are you?
What do you want to do? (Not your job, your work, now tomorrow and in the future)
I want to help people move more and eat better. I want to help people realise that they're capable of much more than they think they are. I want to share the knowledge I have acquired over the past 6 six about health, fitness and self improvement with others.
Who do you want to change and how do you want to change them?
I want to change everyone who is willing to make a change. If someone is asking questions about how best to improve their health, fitness or overall lifestyle, I want to be able to provide the answers.
I want to enable people to move more by developing an online web application that allows people to connect to fitness facilities.
I want to improve the way people eat by sharing my dietary and nutritional habits. I can share these through several outlets including my blog, my YouTube channel and my upcoming podcast.
I want to help people progress with their own self improvement by sharing the knowledge and principles I learn through reading, living and other experiences. I can do this through my blog, my YouTube channel and my podcast.
How much risk? (From 1 [little] to 10 [bet everything]), how much are you willing to put at stake to make the change you seek?
I'm willing to risk almost everything (9 out of 10) on creating these changes in the world. I would give up almost everything in my current lifestyle to make these changes a reality. I would give up all my material possessions. The only reason I'm not a 10 is because I treasure the relationships I have with my family and friends and would never risk betting them.
How much work are you willing to do to get there? Be specific about the trade offs.
I'm willing to give up the job I currently love at Apple to make these changes a reality. The trade off for this is that I won't have a consistent stream of income during this period. That's okay though, I have money to suffice me for several months while I turn this dream into a reality.
I will miss the relationships I have created at Apple but that's okay, the ones that matter will follow me through this journey.
I am going to be dedicating every day for the next six months (19/1/2017 onwards) on these projects.
The trade offs for this is that I won't be working on other things (learning Japanese, learning Chinese) but that is exactly what I want to do. I want to work on what means most to me.
I want to listen to my authentic voice.
Does this project matter enough for the risk and effort you're putting into it?
This project certainly does matter enough. I'm not even considering it a risk. I have to do this. It's more riskier for me to stay doing what I'm doing. I'm getting too comfortable with my current situation in life.
It's time for a change. Change is where the growth happens.
Is it possible? - Has anyone with your resources ever pulled off anything like this?
It is possible. People in my position have done things like this in the past. I'm by no means reinventing the wheel. I'm reinventing myself. That's what matters to me.
Exercise 2 - What do you provide?
What do people buy when they buy something from you?
People buy the experience. When someone buys something from me they get an experience like no other. Working at Apple has taught me this. Customers don't just buy great products, they buy great experiences.
Leave out the easy, generic, repetitive stuff... What are you doing that's difficult?
It's difficult to give someone a great experience. Everyone is unique. It's difficult to ask the right questions to find out what the customer wants and needs. That's the hardest part. Everything else is easy. Knowledge about the customer is gold but finding that gold is difficult.
To provide the best possible customer experience, I need to have an incredible depth of knowledge about the customer, that's the difficult part.
Exercise 3 - 10 things you deliver to your client.
Things that aren't the thing. Things like timeliness, confidence, respect, a story, etc. Be specific.
- A story. I was once unfit and unhealthy. I changed my life through education and effort.
- Confidence. I have been on both ends of the spectrum with health and fitness, being at the better end gives me confidence I can offer to others.
- A relationship. Repairing relationships for three years at the Genius Bar at Apple has given me the skills to build in depth relationships with customers on a short timeframe.
- Knowledge. I have lived and breathed this lifestyle for as long as I remember and I will continue to do so for the rest of my life.
- Energy. The topics of health and fitness excite me, I'm able to share this energy with my customers.
- Public speaking. I have spoken in public many times. I have experience talking to large groups of people. If a client requires that I speak in public, I can offer this offer.
- Attention to detail. I know it's the little things that add up to make an incredible experience. I deliver the details.
- Experiences. Experiences are what I value most in life. We are the sum of our experiences. I deliver experiences to my clients.
- Timeliness. I know that projects expand to fill the deadlines of which they are set. I deliver valuable work in a timely manner.
- Vulnerability. I'm not afraid to go above and beyond for someone even though it may cause me to be vulnerable in one way or another. I'll always be the one in the arena, not the spectator.
Exercise 4 - Rank yourself
Compared to others who do what you do, rank yourself on: reputation, knowledge, expertise, tools, handiness.
- Reputation: 1
- Knowledge: 7
- Expertise: 8
- Tools: 9
- Handiness: 9
Which will you invest in developing?
I will be investing on increasing my reputation. I have the tools and the handiness to be on an even playing field with the best in the world at what I do. By increasing my reputation I will also be investing in my knowledge as well as my expertise.
In today's world, many of us have access to the same tools, knowledge and reputation is what sets the best apart from the rest, these are the two areas in my life I will be looking to develop.
Exercise 5 - B2B Sales
What is your client afraid that their boss will say if they say yes?
My client will be afraid that their boss will say that my services were to expensive for their needs.
My first few clients will be worried that their boss may not think I have a good enough reputation.
What would your client tell their boss as to why they bought from you?
My client will explain to their boss that they bought from me because of the story I was able to tell. They felt as if they had no other choice but to pick me.
What would you like them to tell their boss?
I would like them to tell their boss that they felt that after meeting me that if they didn't choose me they would have missed a great opportunity. I would like my storytelling ability to evoke a feeling of them feeling as if they have something great to gain from buying from me.
Exercise 6 - Develop a Unique Voice, Part II
If you could choose an archetype or extreme (edgecraft), what do you want your brand or work to be known for?
List 5 ways you could express these attributes
- Daring - Doing things that people have never considered before. I could create something or offer a service that tells a different story than everything else.
- Trustworthy - By telling an honest and thought provoking story, I could gain the trust of others. Maintaining this trust would make for indispensable relationships.
- Observant - You have two eyes, two ears and one mouth for a reason. I can express this by listening and watching more than speaking.
- Energetic - I can't control the way others perceive my work but I can control the amount of energy I put into it.
- Powerful - I can create something that demands a reaction, something that demands the attention of others. That's powerful.
Exercise 7 - Permission
How many people would complain if you didn't send out your newsletter or brochure?
No one would complain. I don't send out a newsletter or brochure. Answering this question has made me realise I need to start creating. To start sharing. To build my reputation.
Clearly articulate what promise you make to those that give you permission.
To those that give me permission, I will bring my authentic voice. I won't hide behind a mask. I will share my views and my learns if I feel they need to be heard. I will recognise when I'm being vulnerable and take advantage of that moment. I find when I'm most vulnerable it's when I must share what it is that's causing that feeling.
What makes your marketing anticipated, personal and relevant?
My marketing will tell a story. My story. It won't deviate to the story of others. I want it to tell my story. It's hard enough doing that. How could I provide something of value telling the story of others without telling my own first?
What could you promise that people look forward to?
This comes back to the story. That's what people care about. They don't care about the latest product or service. They care about the story they can tell themselves and their friends about it. That's what I want people to look forward to from me.
Exercise 8 - Organise and Connect
How and what can you organise and connect?
I can connect gym owners, gym users and gym franchise CTO's through the power of a web application.
List people within your sphere who are disconnected. What do they want? Who do they want to be recognised by, trusted by, or learn from?
The people within my sphere who are disconnected are gym users and gym owners. In some cases, there's a connection there but in most cases, there isn't.
Everyone wants to feel connected, to feel important. Right now there's no way to do that in the fitness facility environment.
People want to be recognised by their peers. They wanted to be trusted by their health insurers that they're going to workout. They want to learn from people who know how to move, people who have been doing it for years.
Exercise 9 - Leveraging content
5 blog topics your market would find surprising, insightful, proactive and useful.
- How much per year is wasted on unused gym memberships?
- How training with a partner improves your workout.
- How fast food companies are slowly killing everyone.
- How movement benefits you in other areas of life.
- How workplaces can generate more business by having healthier employees.
5 blog topics they are sick of reading about (are you writing about these?).
- Top X tips to losing weight fast.
- Newest supplement that aids with weight loss.
- The newest diet that will help you lose X amount in X time.
- New training style to make X amount of gains in X time.
- Any other fad weight loss or supplement topic.
Industry report you could write 50 pages about.
The state of supplement companies and their role in the fitness world and real food alternatives.
Infographic - an infographic that doesn't exist yet, but should.
The money spent on supplements and the real food that it could buy.
The money wasted on gym memberships and the food that could be bought with it.
Exercise 10 - Organise your competitors
How can you organise your competitors to do a thing together? Example: New York Book Packagers organisation
I could bring them all together at a fitness convention. We could talk about our current views of the industry and also develop best practices for moving forward.
A fitness convention is an easy option because there would be a large amount of them present already.
I could also create a future focused fitness and nutrition organisation.