December — What I’m doing now
What I'm reading
Ogilvy on Adversiting — I’ve been obsessed with marketing and advertising lately. Communication of all kinds fascinates me. And Ogilvy was a master of the craft. “When I write an advertisement, I don't want you to tell me that you find it 'creative'. I want you to find it so interesting that you buy the product.”
This is Marketing by Seth Godin — How do you get your message out to the world? What is the story you want to tell? Seth is a genius at dissecting these questions. Not with answers either. With more questions to make you think.
21 Lessons for the 21st Century by Yuval Noah Harari — I read anything Yuval writes. This book will be no different. At the start of 2018 I read Homo Deus. And I plan on doing the same with this one at the start of 2019.
Data Science from Scratch with Python — I’m trying to improve my Python and my data science game. This book has been great to go over some of the fundamentals of data science. What does each algorithm actually do? How should you interpret certain results? These questions are answered in simple to understand terms.